Five ANIMATED PSA’s for Metro – culled from our Transit Court Online Tutorial. Full assignment was to create a three-part tutorial that would appeal to and educate the public. Allowed to have some fun here, we created 15 animated “gags” for the interactive tutorial illustrating bad things that violators do on Metro property (littering, blocking aisles, defacing, etc.) – and consequences of their actions. Animation was crafted by Producto Studios guided by John Santos and his team, with Laura Stuart-Dawson project managing the tutorial and Jane Simpson producing and providing creative + editorial finishing.
The complete Tutorial is part of Metro’s website and was developed by Triplane in collaboration with specialists Two Steps Ahead. The tutorial kicks off with an Intro Video, followed by a very user-friendly e-learning process designed by the expert Two-Steps team headed by Diana Jump – working around limitations of the final hosting site – with quizzes concluding each chapter and a final certificate for those who pass. Take the tutorial only if you dare!